Heineken Experience
Amsterdam
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Amsterdam · sight

Heineken Experience

Heineken Experience is a sight in Amsterdam, one of the city's most-booked attractions. The Heineken Experience is located in the original Heineken Brewery. Gerard Adriaan Heineken bought this building back in 1863 when it was the De Hooiberg brewery. He then turned it towards the production of his eponymous beer. The building remained a brewery all the way up to 1988. It was then that it became a museum (and hotspot for Heineken consumption). Located in the vibrant neighborhood of De Pijp, the Heineken Experience is ideally situated for a canal cruise, and some city exploration that takes you away from the hustle and bustle of Dam Square. Since 2001, it's been the world-famous H visitor rating 4.6/5 (4,561 reviews).

Rating4.6
Reviews4,561
Tickets

Tickets for Heineken Experience — compare suppliers

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Tiqets

The detail

What's at Heineken Experience

Booking online skips the ticket queue and usually gives a timed entry. Keep the ticket on your phone and printed.

Who it's for

An easy stop that slots into a day in the city.

Practical

In season and at weekends, book ahead — the ticket queue for Heineken Experience can run half an hour or more, and an online booking gives a timed entry slot. Check opening hours for your date (they change on holidays) and arrive about 15 minutes early. Most tickets are free to cancel up to 24 hours ahead.

Car & staying

Heineken Experience — car and hotel

Renting a car in Amsterdam pays off if you're continuing to other spots nearby.

Car rental in Amsterdam

Hotels near Heineken Experience

Rates in Heineken Experience shift daily. See what your night costs now.

Q&A

Answers to your questions

Do I need to book Heineken Experience in advance?
In season and at weekends — yes, it saves a wait and guarantees entry. Off-season you can usually buy on the spot.
How do you get to Heineken Experience from Amsterdam?
There's usually direct public transport from Amsterdam. With luggage, kids or an early start, a taxi or pre-booked transfer is easier. If you're continuing to other spots nearby, renting a car from Amsterdam pays off.
Is Heineken Experience worth it?
Average rating 4.6/5 across 4,561 reviews — among the highest in the city.
All attractions in Amsterdam← Amsterdam guide

About this page

Written and checked by the Around the World team. We compare prices across the major providers, cross-check official sources, and update when something changes. We have no stake in any one provider — links are affiliate links, and the price is the same for you.

Sources: Attraction details: Tiqets · ratings: Tiqets · Tickets: GetYourGuide (partner)